The Pigeon Strategy

Most AI books are either too technical, too theoretical, or simply too loud. The Pigeon Strategy is none of those. It's a short, practical handbook for leaders stuck in the uncomfortable middle ground — past the hype, before the mastery. Written by a senior lecturer at Hertfordshire Business School who teaches AI to MBAs and executives, it distils two years of classroom questions, client conversations, and quiet observation into something you can actually use. What you will learn: Why most AI pilots stall — and the three non-technical decisions that decide whether they succeed The "pigeon strategy" — a practical framework for leading a technology that refuses to stand still Where AI creates real business value, and where it quietly burns money How to structure AI decisions when no one on your team is technical Frameworks, prompts, and templates you can deploy before your next meeting Who this book is for: Senior leaders, directors, managers, MBAs, and executives navigating digital transformation. If you've had enough of "AI is the future" filler and want something you can read on a flight and put into practice on Monday morning, this is it. Who it's NOT for: Engineers looking for technical depth. Researchers looking for academic theory. Anyone who enjoys 300-page business books for the pleasure of the journey. About the author: Hajrë Hyseni is a senior lecturer at Hertfordshire Business School, where he teaches AI, business, and digital transformation to MBAs and executive learners. He writes the way he teaches: practically, directly, and without wasting your time.